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the relevance of societal marketing to mining companies in ghana

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    The four P’s of marketing 4 P’s otherwise known as “The Marketing Mix” are a set of tools that help companies gain advantage within the marketplace The 4 P’s are put in place to help maximize a product’s potential

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  • the relevance of societal marketing to mining companies in ghana

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    Ghanas energy and mining industry Utilities Mining and Energy in Ghana Other issues faced by mining companies include land compensation and corporate social responsibility The downstream activities include the marketing and distribution of petroleum products by Oil Marketing Companies OMCs and the

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    Mining companies in Ghana seem to have responded somehow over the years to the Corporate So cial Responsibility CSR call but some still face open resistance from members of the communities who see them mining companies as socially irresponsible

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  • the relevance of societal marketing to mining companies in ghana

    Societal Marketing is very important to society the environment and businesses This concept was developed in order to tackle the consumerism and profit only the motive of business The societal marketing concept helps to maximize profits for the organization and creates a

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    the type or kind of mining being undertaken is capital intensive It is a highrisk as well as a high reward business for mining companies and communities Wood 1999 The historical importance of mining in the economic development of Ghana is considerable and well documented with the country‟s colonial name Gold Coast

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    The law is however silent on the social responsibility of the mining companies towards the communities in which they operate In fact there is no national policy framework that guides the implementation of CSR in Ghana Mining Companies are therefore not bound by law to implement CSR activities in the country

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    Mining in Ghana An Overview CONTD Mining in Ghana predates independence and over the years the sector has grown to be a major driver of economic growth Mining accounted for 6 of GDP in 2011 and the sector grew by 235 in 2012 There are currently about thirteen 13 large scale mining companies and 16 operations and over 1000 registered

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    Importance of Mining to the Economy of Ghana Introduction Mining is one of the oldest industries to have ever developed in West Africa Mining existed in Ghana long before the colonial era

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